Peter Pasco
Creative Director & Experience Designer
Fora Pro Independent Travel Advisor
I'm a Filipino-American creative director and experience designer based in Barcelona, with New York roots and 16 years of experience building brands, leading creative teams, and designing experiences across healthcare, travel, and digital product.
About me
Design is at the center of everything I do. Over 16 years, I've led creative and experience design at some of the most respected healthcare agencies in the industry, including FCB Health and DDB Health, directing teams across 27 brands and 12 clients at the intersection of craft, strategy, and highly-regulated communication.
I now work independently through Grid & Globe, the creative consulting studio I co-founded, taking on creative direction and experience design for clients who care about the quality of the work as much as the outcome.
I'm also a Fora Pro independent travel advisor with a focus on queer travel and design-forward properties. The same eye that shapes a brand system finds the hotel that actually gets it right — the one where the light is good, the service is thoughtful, and every detail feels carefully considered.
What I do
Creative Direction & Experience Design
Brand strategy, visual direction, and creative leadership across campaigns, digital products, and brand systems. From brief through execution — with a point of view at every step.
UX & Web Design
High-craft Webflow design and builds rooted in experience strategy. Design systems built to scale — component libraries, token architecture, and documentation that teams can actually use.
Travel Advisory
Personalized travel planning with access to complimentary perks at 4 & 5 star hotels worldwide. Specialty: queer travel, design-forward boutique properties, and itineraries that feel nothing like everyone else's.
More About me
New York-raised. Barcelona-based. Deeply opinionated about the details — in design, in hospitality, in the way a space makes you feel when you walk into it. I care about craft across every discipline, whether that's graphic design, fashion, architecture, or the quality of a guest experience that someone clearly thought through.
If you want to talk design, I'd love to hear what you're working on. If you want to talk travel, I probably already know where you should go.
Let's Connect
As a Fora Pro advisor, I can unlock complimentary upgrades, daily breakfast, spa credits, early check-in, and late check-out at thousands of hotels worldwide. Just tell me where you're going. Share Travel Details