Peter Pasco
Fractional Design Director for Hospitality & Wellness Brands
I help boutique hotels and wellness brands elevate their digital presence through strategic design, systems, and automation.
About me
With 15+ years of experience leading digital design for global brands in healthcare and hospitality, I now partner with boutique hotels, wellness studios, and travel startups to create conversion-driven digital experiences that feel refined and human.
What I do
Fractional Product Design Direction
Ongoing creative leadership, UX strategy, and brand cohesion across digital touchpoints.
Design + Web Implementation
High-end Webflow builds and redesigns rooted in strategy.
Systems & Automation Setup
Workflow design for content, onboarding, and marketing efficiency.
Every engagement starts with a discovery call to assess goals and alignment. Let's Chat
Highlighted Projects
More About me
Based between Barcelona and New York, I blend strategic structure with creative storytelling. Outside of design, I’m passionate architecture history, deep conversations, and experiences that create a stronger connection with culture.