Category Archive: Marketing NOT on the Internet

Deconstructing Microsoft’s Latest Campaign

Deconstructing Microsoft’s Latest Campaign

The blogosphere has been abuzz with some criticism of Microsoft's latest advertising campaign, "Laptop Hunters." The idea behind the campaign is that Microsoft filmed individuals ...

 

We’re Done!

We’re Done!

As of yesterday afternoon, I received word that both the New York and DC offices of the American Advertising Federation received our final books for ...

 

Kellogg’s Tests New Box Shape

Kellogg’s Tests New Box Shape

In an effort to increase efficiency, maximize shelf space, and remain relevant, cereal company Kellogg's is testing a new box shape in the Detroit area. ...