Category Archive: Marketers

Deconstructing Microsoft’s Latest Campaign

Deconstructing Microsoft’s Latest Campaign

The blogosphere has been abuzz with some criticism of Microsoft's latest advertising campaign, "Laptop Hunters." The idea behind the campaign is that Microsoft filmed individuals ...

 

Sony Create’s the World’s Largest Zoetrope

Sony Create’s the World’s Largest Zoetrope

[youtube=http://www.youtube.com/watch?v=tkiQM7MXp-c] According to Wikipedia, "a zoetrope is a device that produces an illusion of action from a rapid succession of static pictures." The spot above shows ...

 

Another Cheerful Rebranding Effort

Another Cheerful Rebranding Effort

By now, most have probably noticed Pepsi's "Breathtaking" rebranding effort with a refreshed logo that is meant to resemble a smile. Another company to include ...